![]() The Fubo consumers have affectionately shortened the name to Fubo and the brand feels that the name represents the premium media brand that they have become today.įubo aims to build on this momentum with an updated visual identity and announced this rebrand with a multiplatform marketing campaign built in partnership with Maximum Effort the production company owned by Ryan Reynolds, who's also an investor in Fubo. The motivations behind this transformation were driven by the consumers themselves. The subtle duotone in the logo adds more depth to the brand's wordmark creating a bolder impression and making it more iconic. The italics version of the logo has been scrapped too, giving it a regular weight. That’s the question that FuboTV answers with its new nationwide campaign aimed at announcing its rebrand in a very subtle manner.Īmerica's favorite live sports streaming service FuboTV just rebranded its pay-tv service by dropping 'TV' from its logo. ![]() What if sports fans could make their ideal streaming service?
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